Key Responsibilities:

• Plan, execute, and optimize campaigns on Meta (Facebook/Instagram) and Google Ads

• Manage and utilize daily/monthly ad budgets effectively (starting from ₹5,000+/months)

• Generate high-quality leads through paid marketing campaigns

• Monitor campaign performance and optimize for ROI, CPL, and conversions

• Conduct keyword research and audience targeting

• Analyse campaign data and prepare performance reports

• A/B test creatives, ad copies, and landing pages

• Coordinate with the sales/team for lead quality and conversion tracking

Requirements:

• Graduate in any discipline

•4 to 6 years of hands-on experience in Meta Ads and Google Ads

• Practical knowledge of lead generation campaigns

• Ability to manage and optimize ad spend efficiently

• Good understanding of analytics tools (Google Analytics preferred)

• Strong analytical and problem-solving skills Preferred Skills:

• Strong Experience in performance marketing or lead generation campaigns

• Knowledge of pixel tracking, conversion API, and remarketing

• Creative thinking for ad copies and campaign ideas